Things to Know When Doing Business in Latin America
It is said that choosing the right person to represent your company abroad is one of the most crucial decisions you will make and this holds true if you are attempting to build a business relationship in Latin America. We are going to present here some suggestions, and if you read more, you will be helped to learn and be guided more about your options in choosing this point person to travel abroad and represent your company.
The first thing to be aware of is how diverse the population of Latin Americans are thus you will not be discriminated or receive favoritism if your representative has a Hispanic name or background.
The number two suggestion is to have a representative who can speak and understand both English and language in Latin America, so you have a plus factor together with the fact also that English is also used as the language of business, with an interpreter as an added help. If your representative has good conversational skills, it will be a plus factor for your company as this point person will be able to communicate well with the hosts and enhance good relationship with your company.
Another thing to learn is that beside being highly skilled, knowledgeable and competent in your area of business, your point person must be able to do everything first to get to know the hosts so that there is a slow but sure building of trust in the relationship.
You should then be looking for some characteristics of a good representative that you can further develop in the person. On the overall, look for a person who is flexible, very patient and most importantly, good with people in order to become your ideal representative.
By being a flexible representative, we mean someone who enjoys new experiences, who is a bit adventurous, and who is adaptable to surroundings not familiar to him or her. The person must be willing to accept cultures foreign to him or her, available to travel on successive trips in order to seal a contract, and will act as the point person during the whole process, from the initial stage to closing the contract and then to continuously offer customer service afterwards when the business relationship has established.
Your point person must have the virtue of patience especially that the pace of life in Latin America is considerably slower. Therefore, there must be an awareness by your representative that it will not be fast to develop relationships, and he or she has to do this with a genuine and personal disposition to develop the friendly relationship with the Latin American company.
Be aware that intellectualism is being admired as a quality among Latin Americans, thus your representative must be able to carry on conversations on a wide range of topics when engaging with the hosts during social situations especially lots of time will be spent with the hosts.
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